FOR IMMEDIATE RELEASE
ON A ROLL WITH SUSHI
Worldwide Purveyor of Fine Foods, Wine, and Kitchen Wares, Dean & Deluca, Launches “Sushi American Style”
NEW YORK, November 1, 2009 – Today, CEO of Dean and Deluca Mark Daley announced the launch of a new, unique product, Sushi American Style, created by LA-based Chef Tracy Griffith.
Chef Griffith puts an innovative, sumptuous spin on traditional sushi, combining a time-honored Japanese technique with classic American flavors. She uses Dean and Deluca premium fillings—most of which are cooked—like Berkshire bacon; savory roasted chicken; juicy Brandt Beef steak; sautéed vegetables; and all natural vegetable-based wraps to substitute seaweed.
“It is part of our mission at Dean and Deluca to discover the newest, most interesting, and highest quality foods from coast-to-coast and all over the world and introduce them on our store shelves,” said Daley. “Chef Griffith’s progressive sushi is a prime example of the sort of product we seek out, and we look forward to exposing our customers to it.”
The sushi rolls now available to-go in Dean and Deluca’s St. Helena and Charlotte markets will be available in SoHo (560 Broadway) on DATE. The rolls can be found at the prepared foods counter. Each to-go box contains one 8-piece sushi roll, and the boxes range in price from $5.95 to $8.95. The available types of rolls include: the Lobster Love Roll, which is filled with butter-poached Maine lobster meat tossed with lime vinaigrette, scallions, celery, fresh summer corn, and served with citrus soy sauce; the Cowboy Roll, which is filled with Brandt Beef skirt steak, bleu cheese, red onion, and baby spinach; the Green Goddess Roll, which is bursting with fresh baby greens, cucumber, avocado, grilled asparagus, fresh herbs, and dusted with wasabi-sesame seed seasoning; the BLT roll, which is filled with crisp Berkshire bacon, juicy red tomatoes, cheddar cheese, avocado, lettuce, and served with wasabi mayo; and the Chicken Run Roll, which is filled with roasted chicken with fresh basil mint, lettuce, red bell pepper, chili-garlic peanut crunch, and served with sweet chili sauce.
Eco-conscious sushi lovers can feel good about indulging in Chef Griffith’s rolls because they are fish-free and therefore more sustainable than rolls filled with fish in danger of extinction like tuna, salmon, and eel.
About Chef Tracy Griffith:
Before becoming involved in the food industry, Griffith pursued modeling and acting in New York and Los Angeles. She appeared in movies including The Good Mother with Diane Keaton and Fear City. She played Johnny Depp’s girlfriend on the TV show “21 Jump Street.” She left the acting world to pursue her passion for sushi and enrolled in the California Sushi Academy. In 2000, she became the first female graduate of the Academy and one of the few certified female sushi chefs in the world. For more information, visit http://www.tracygriffith.com/
About Dean & Deluca:
Founded by Joel Dean and Giorgio Deluca in 1977, Dean and Deluca is a worldwide purveyor of fine foods, wine, and kitchen wares. Dean and Deluca offers customers a sumptuous variety of artisanal foods and handcrafted products of the highest quality from around the globe. International food experts travel the world to discover the best little-known products and introduce them on store shelves. The store’s elegant displays overflow with colorful products and the aesthetics make food shopping an experience. For more information, visit http://www.deandeluca.com/
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